The Brief:

Create and implement a social media marketing strategy with a laser focus on increasing enquiries in Early Years, alongside social media training for the Marketing and Admissions Team to be able to take over the reins.

THE OUTCOME:

Social Media Strategy including website optimisations, full audit, Competitor Review and SWOT analysis. Revived a legacy Linkedin profile and achieved 1700% increased engagement and migrated to an optimised profile, and a steady number of organic enquiries now come directly through their social media profiles. During our work with them, enquiry numbers tripled from the previous year. The following year, they have fielded a record number of enquiries (well over 300) after just one term of recruitment. 14% of new enquiries now come from digital sources, with rising conversion rates in key demographics (Pre Nursery and Nursery intake).

The teams feels confident to create and manage their own strategic content on social media, adjusting it to what they most require.

What the Team said:

“It's been great to work with you and absolutely the right decision having you support us through this period” - Caroline Mulley, Marketing and Admissions Manager