PAID ADS FOR SCHOOLS: Facebook & Instagram
Game-Changing Online Course for School Marketers
Giving you the skills & confidence to launch Facebook & Instagram Ads for your school
If you're feeling overwhelmed trying to keep up with digital marketing techniques, while keeping your admissions pipeline steady, or even struggling to attract the right number or calibre of students... we've got you covered! This online course is specifically designed to empower you with the skills (and editable ads templates) to set up and run Meta ads effectively for your school. With our step-by-step guided video tutorials, you'll learn how to leverage the power of Facebook and Instagram ads to grow your student base exponentially! Unlock the potential of ads to transform your school's success! See how easily you can boost student enrolment with our Paid Ads for Schools course - the only ads course designed solely for schools.
Also includes 6 editable ads templates (in Canva) for you to use in your own school’s ads, plus real-life examples of schools who have used similar ads designs to drive Open Day enquiries!
Course includes:
Guided video tutorials on ad creation
Editable Ads creative templates
Best practice guidance and real-life ads examples from other schools who have done it well.
Downloadable Guides on how to find your target audience, ads jargon-buster, ad account set-up guide, guide to different ad types.
….. and much more! Preview all the course content here and even watch some of the course videos to ‘try before you buy’.
Use your newly-honed ads skills to create enquiry-generating ads for your next Open Day, Prospectus requests, or general enquiries pipeline. Finally learn how to create ads that generate real action, from real parents (not just impressions and clicks that amount to nothing but wasting your ad budget). What’s more, you’ll learn exactly which metrics matter and when, and how to report on the impact of your ads campaigns.
Just one student gained through your ads will bring you a ROI of around £1: £91 - and that’s if the student only stays with you for one year, so the lifetime value to your school could be much, much more! (Can you afford not to take this course?!)
“If you're required to set up Ads at your school then I'd say this course is essential as it is perfectly tailored to the education sector. The course was concise and exactly what I needed to take my paid for social to the next level. I am now targeting the right people and therefore seeing better engagement and results overall. Highly recommend to anyone who has previously set up Ads without training as this course showed me where I was going wrong and how I could vastly improve ROI. You'll come away feeling more confident setting up ads and knowing you're maximising your spend feels rewarding. I used to worry I wasn't getting the most out of Ads, but now I know I am.”
Jen Jones, Marketing Officer, Birkenhead School
Did you know that running effective Paid Ads for schools and student recruitment is quite different from advertising in retail and other sectors?
For this reason, we created our online Facebook & Instagram Ads Course specifically for Schools - to teach School Marketers how to create social media ppc advertising campaigns that get real results.
The course is based on our experience in advertising successfully for scores of educational institutions around the world.
By taking the course you can benefit from our expertise in Facebook & Instagram Ads and begin to:
Raise your brand awareness
Reach international & local markets
Generate more enquiries & registrations for open days
Online, self-paced in 5-15 minute lessons.
“It’s the best investment we’ve made.”
Dragana Hartley, Director of External Relations, Cheltenham Ladies’ College
“We had leads come through for our course within a week. It was great - very comprehensive and bespoke to our business needs. I highly recommend Emma’s training to any team looking to upskill on social media advertising. Emma took us from 0 to 60mph on digital advertising in the space of 2 hours. Our team feel much more equipped and empowered to deliver great campaigns online with great results for our programmes.”
Director Of Business Development, Elite Journey
FINALLY MAKE FACEBOOK & INSTAGRAM ADS WORK FOR YOU!
Stop struggling with student recruitment and start reaching a wider audience of prospective parents and students. Book your live course (via Zoom), or join the wait list for the online course. Secure the success of your future Facebook & Instagram Ad campaigns!
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School marketers and admissions staff who would like to learn how to do Facebook & Instagram Ads for their schools themselves.
School marketers who have tried Facebook & Instagram Ads but didn’t get the results they wanted.
Schools that have previously outsourced advertising and now need to do Facebook & Instagram Ads in-house.
Marketers who have outsourced or intend to outsource their ads to an agency, but would like to better understand how they work in order to have more productive conversations and outcomes.
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The course has been designed specifically for schools and it combines both theory and practice so that you can walk away feeling confident on creating successful Facebook & Instagram Ads that will:
Generate more enquiries
Get more open days sign-ups
Help your venture into a new parent-student market
No more doubts. No more wasted budget. No more poor results.
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Theory of Ads
Off-platform components and on-platform components of an Ad campaign
How to make great ads
Different Ad types
When to use which type of Ad
How to measure the success of your ad campaigns
How to set up your Ad platform
Tracking with the pixel
What are retargeting Ads?
How to increase the likelihood of conversion of leads gathered
Different ways to gather leads
PLUS Hands-on practice: Create your first Facebook & Instagram Ad Campaign in time for your next Open Event!
Putting theory immediately into practice is a unique opportunity to become confident in creating Facebook & Instagram Ads that bring the results you have been dreaming of for your school. This course combines both theory and practice, all at your own pace.
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An understanding of how Facebook & Instagram Ads work for schools
Facebook & Instagram Ad techniques you can use straight away
A clear formula to help you convert more leads into enrolments
An Ad Campaign ready to kick off your social ppc activity.
WHICH COULD RESULT IN:
A more effective use of your school budget, time and resources
The ability to successfully reach the right prospective parents and students for your school
An increase in registrations for open days
A tangible boost in enrolments and more revenue for the school
Greater brand-awareness locally and internationally