SOCIAL MEDIA ADVERTISING
the events package
3 campaigns per 12 month period
One-off annual fee to cover ad campaigns to reach new families & drive signs ups for your Open Days!
Providing social media advertising cover and management for 3 of your events each year.
Includes up to 3-part ads funnel
Guided ad platform set-up
Set up of up to 2 audiences (if required)
Ad creative for up to 3 ad variants (dependent on campaign format), copywriting, tracking links
Ad testing (one round per campaign)
Landing Page Set-up and copywriting for one automated email reply
1 x monthly report
Great for if you want to focus your budget on boosting admissions and prospective family sign ups for your Open Day events, retention events such as Reception movers, Sixth Form evening, 11+, or a combination of these.
Ad spend recommendations can be made after assessment of your school’s unique situation and goals.
‘your ads partner’ package
6 campaigns per 12 month period
Your social media ads manager - with you for all your events, recruitment peaks and international fairs. Let us be your ads partner, for a fraction of the cost of hiring an in-house paid media specialist.
On-going management of 1 x campaign per month across Linkedin and X to help you reach professional and military families.
Includes up to 3-part ads funnel
Guided ad platform set-up
Set up of up to 2 audiences (if required)
Ad creative for up to 3 ad variants (dependent on campaign format), copywriting, tracking links
Ad testing (one round per campaign)
Landing Page Set-up and copywriting for one email
1 x monthly report
Campaign focus can change monthly, so you may have an Open Event to promote one month, but need to increase pipeline into Sixth Form in the next month. This package allows for flexibility.
Ad spend recommendations can be made after assessment of your school’s unique situation and goals. You will keep total control over your ad spend payment method, and it will be billed directly from your chosen payment method, directly to the ad platform. (If you’d rather receive an ‘all inclusive’ bill of ad spend + management, this can also be arranged).
In-depth review of up to 4 of your current live campaigns or previous campaigns, including:
Ad type set up, goal and optimisation setting analysis
Budget review
Creative audit
Landing page optimisations
Audience & targeting comparisons
Short and long-term recommendations
Account Health Review
Did you know we have an online course dedicated to helping School Marketers learn how to nail Meta ads?
Make yourself invaluable by learning how to use Paid Ads on Facebook and Instagram effectively for your school.
Generate more enquiries, Open Day Sign ups, raise brand awareness, increase website traffic, and reach more local, national and international families with the knowledge, skills and resources you get with this comprehensive course - the ONLY one on the market that is created for the unique schools marketing landscape.