Hashtags are a quick and effective way to drive further reach and engagement of your Instagram grid posts and reels, but it’s easy to make some fundamental mistakes that can either damage your brand, reduce effectiveness, or even worse - make your school look out of touch on the ‘Gram and alienate your target audiences. Read on to find out what NOT to do when hashtagging on your school accounts.

Instagram has been a busy place so far in 2022 with a constant stream of updates and new features which has often been hard to keep up with. It has been so busy in fact, that Instagram even backtracked on some of their proposed changes (we’re looking at you, 9:16 images!). But, in amongst all these changes, there have been some great updates that are super useful for schools on Instagram, helping to get more eyes on your account, more website clicks and more enquiries. Let’s dive into 6 of our favourite Instagram updates from this year and how you can leverage them to effectively market your school.

Are you utilising Instagram to its full potential in your international student recruitment marketing strategy? We’re huge fans of Instagram for many reasons, but especially for how powerfully it can bolster your international marketing efforts. Here are some ways in which it can be an incredibly powerful part fo your international student marketing and recruitment strategy.