If you’re marketing a brand at the moment - be it a school or business - you will almost certainly have some concerns around what is best to do with your marketing efforts and spend at the moment. Do you continue spending on advertising & marketing, decrease spend and activity, even increase it? How can you justify spending time and money on marketing when your pipeline is uncertain, or when colleagues are being made redundant? This blog summarises key concepts that have been proven in a century’s worth of studies of the impact of advertising during a crises and recessions. It also gives you guidance on how to conduct your marketing and help your business grow during this period of uncertainty. It’s a must-read for anyone marketing a brand right now.