Social Media Audits - What Are They And Why Does Your School Need One?
If feeding your school’s social media feels like a never-ending task, taking a step back to see the bigger picture and audit your accounts will enable you to bring more strategic focus and concentrate on making your activities really count!
Should my School be on TikTok?
TikTok. It brings up a lot of thoughts among marketers - it was an exciting new platform which mixed up the existing social media mix, but can also be a black hole for productivity. For school marketers, the questions raised by the platform are even trickier - is it appropriate for our school brand, for our students even, should we be endorsing its usage. The growing popularity of the platform poses the key question for schools and education brands: “Should TikTok be part of my school’s social media marketing strategy?”. It’s a great question and no answer will be the same for each school so let’s break it down to help you understand more about the platform, what will work on there and whether it is viable and necessary for your school.
Our Top 7 Hashtag Tips for Schools
Confused about hashtags? We’re here to help with our top tips to help your posts get seen and avoid school brand-damaging mistakes (did someone say #fail ?).
3 Reasons Why your School Needs to Do More Video Marketing & HOW to do it
It’s no secret that video content, whether it’s short-form on platforms like Instagram and TikTok, or long-form via YouTube, is increasingly key to the marketing strategy of any industry. In 2018, the State of Social Video report indicated that 73% of consumers have cited a brand’s social media presence as being a factor in their purchase decision. And the importance of video has only continued to increase since then.
3 Things you Need to Know About Instagram Engagement for Schools, Colleges & Universities
Having an effective Instagram strategy for your education brand is so important to grow your account, increase awareness & build relationships. Of course, your content & the messages you put out there are front & centre of any Instagram strategy but engagement should also be an integral part of this. But what is really meant by engagement & how do you integrate it into your school’s marketing strategy? Read on to find out all the info on engagement best practices & our recommendations.