Should my School be on TikTok?
TikTok. It brings up a lot of thoughts among marketers - it was an exciting new platform which mixed up the existing social media mix, but can also be a black hole for productivity. For school marketers, the questions raised by the platform are even trickier - is it appropriate for our school brand, for our students even, should we be endorsing its usage. The growing popularity of the platform poses the key question for schools and education brands: “Should TikTok be part of my school’s social media marketing strategy?”. It’s a great question and no answer will be the same for each school so let’s break it down to help you understand more about the platform, what will work on there and whether it is viable and necessary for your school.
How to use Reels as part of your Student Marketing Strategy
It’s no secret that video content is fast becoming the most consumed type of content on social media. When TikTok entered our lives and became the go-to lockdown companion for many, other social platforms quickly followed suit and introduced similar short-form video content options on their platforms to compete. Cue Instagram Reels, YouTube Shorts and Snapchat Spotlight. Here’s how to use Reels videos strategically for your school or education company, to attract more of your ideal students and parents.