3 Reasons Why your School Needs to Do More Video Marketing & HOW to do it

It’s no secret that video content, whether it’s short-form on platforms like Instagram and TikTok, or long-form via YouTube, is increasingly key to the marketing strategy of any industry. In 2018, the State of Social Video report indicated that 73% of consumers have cited a brand’s social media presence as being a factor in their purchase decision. And the importance of video has only continued to increase since then.