Why Paid and Organic Social Media is Essential for Student and Pupil Recruitment
There’s no doubt about the increasing power of social media marketing in the education sector - for schools, universities, colleges and businesses. Here’s the low-down on why a combination of organic and paid social media activity is often the most impactful approach when it comes to student and pupil recruitment.
How to use Reels as part of your Student Marketing Strategy
It’s no secret that video content is fast becoming the most consumed type of content on social media. When TikTok entered our lives and became the go-to lockdown companion for many, other social platforms quickly followed suit and introduced similar short-form video content options on their platforms to compete. Cue Instagram Reels, YouTube Shorts and Snapchat Spotlight. Here’s how to use Reels videos strategically for your school or education company, to attract more of your ideal students and parents.
5 Reasons Schools NEED to be using Instagram
With over one billion monthly active users, Instagram has evolved from being a place for people to share filtered pictures with friends, to being one of the most popular social media platforms in the world and an essential marketing tool for businesses. Still very much a visual platform, the communication, marketing and advertising opportunities available simply cannot be ignored by schools. Here are our top 5 reasons why schools NEED to not only have an Instagram presence but implement a solid strategy to communicate their brand values.
5 Ways to Get a Head Start on Your School Marketing this Summer
After a long year, we definitely deserve to enjoy the relative ‘down time’ that pervades during the school Summer holidays. But if (like us) you find after that well-earned sun-seeking trip, and a week in the office without the students… you (secretly) would rather be a little busier, here are some things you can do to put you in good stead before the peak recruitment period kicks in. Before the madness of the school year starts ALLLL over again!
Why Should Schools Invest in International Digital Marketing?
In three words: International. Student. Recruitment.
Okay okay, so you know this already. But did you also know that digital marketing can help you find and recruit international students in a cost-effective, targeted, measurable and PROVEN way? If you’re serious about recruiting internationally, here’s why you should invest your time, money and manpower in digital marketing.