3 Reasons Why your School Needs to Do More Video Marketing & HOW to do it
It’s no secret that video content, whether it’s short-form on platforms like Instagram and TikTok, or long-form via YouTube, is increasingly key to the marketing strategy of any industry. In 2018, the State of Social Video report indicated that 73% of consumers have cited a brand’s social media presence as being a factor in their purchase decision. And the importance of video has only continued to increase since then.
The Schools' Guide to Facebook Ads: Why, What and HOW
Are you using Facebook ads as part of your school’s social media marketing strategy? If not, it might be because you’re not sure if it will be beneficial to your school, or how to get started. In this guide, we’ll cover WHY Facebook ads are an invaluable addition to your marketing plan, WHICH TYPES of ads might help you get the most out of your ad budget, and HOW to get started.
How to Create Authentic Video Content for Your Education Brand
Do you wince whenever you hear the words “video marketing”? As education marketers, we often think video marketing means big budgets & professional shoots but this does not always have to be the case! Sure, professional video campaigns have their place but in terms of social media marketing for your school or business, authentic, off-the-cuff video works just as well and in some cases, even better! Video is big on social media right now. Even Instagram, the traditional “photo-sharing platform” now focusses heavily on video content (reels & stories). This is good news for education marketers as video content is far more engaging & performs better than still graphics & images and does not have to involve a(n often expensive) professional videographer every time you post a video! Still not sure about how to regularly include video content in a school’s social media marketing strategy? It’s not as difficult as you think! Here’s some advice to get you started…
Why Prep Schools Should Prioritise Marketing on Instagram
Are you a prep school marketer who has been considering using Instagram as part of your digital marketing strategy, but aren’t sold on the idea? Or perhaps you need to sell SLT on it? Do you wonder if it’s the appropriate place for your content and your target audience? Do you struggle to imagine what you’d post on the school’s Instagram account, if it had one? If this sounds familiar, you’ll want to read on!
5 Ways to Improve your School's Social Media Presence
In today’s digital world, building an engaging and stand-out social media presence should be a central part of your school’s marketing strategy. It will help you reach new parents, attract new pupils, show off the best of your school & communicate your values and key messages. Achieving this no easy task however, and involves more than simply posting pictures sporadically without purpose or a plan. Not sure where to start or how to improve your current position? Don’t worry! Here are five ways you can level up your school’s social media presence and start reaching new people today:v