Why (and how) you should repurpose your school’s social media content
As a school marketer, consistently coming up with new, unique, and original ideas can become a challenge. But it doesn’t have to be that way! In the same way that we have all made a conscious effort to reuse physical items more in recent years, turning to recycled products where we can and eliminating single-use items, we should also approach our social media content with a similar approach. That’s where content repurposing comes in!
3 Ways to use social media to fill your schools’ admissions pipeline
Marketing independent schools is more challenging now than ever before. With parents feeling the pinch of rising costs of living and the highest interest rates since 2008, and schools facing higher operating costs and uncertainty around their VAT-exempt status, these are turbulent times. Are you fully utilising social media marketing’s capabilities? Here are three ways to use social media to fill your admissions pipeline.
Top Trends in Social Media Marketing for Schools in 2024
The world of social media marketing is fast-paced and ever changing. It can often be a task to keep up with all the latest news, updates and trends. Keep reading for 5 trends we’re seeing in social media marketing for schools in 2024 — and how best to leverage these trends to level up YOUR school’s digital marketing game.
How to connect your school’s instagram and facebook page
Firstly, Facebook’s products were created with businesses in mind - not schools. So, if you’re experiencing lots of headaches setting up your Facebook and Instagram accounts, Meta Business Manager, ad accounts, and connecting everything together….. rest assured, you are not alone! If you’re not sure whether your Instagram profile and Facebook Page are connected, or if you need to connect them now, you’re in the right place!
Top 5 summer content ideas for schools
School might be almost out for summer, but that doesn’t mean social media stops or parents stop scrolling when the sun comes out. Instagram and Facebook algorithms recognise dormant accounts, making it harder to return to previous levels of reach once September arrives. It’s therefore important to keep your school’s accounts active over the break, even if you’re operating with a lighter posting frequency.