FACEBOOK & INSTAGRAM PAID ADS FOR SCHOOLS

Make yourself invaluable by learning how to use Paid Ads effectively for your school. this Paid Ads course will teach you the skills you need to set up, manage, and report on social media advertising campaigns to meet and exceed your school’s student recruitment goals. The course takes you through the A to Z of Facebook & Instagram advertising; tailored for schools. It includes step-by-step account set up, Guides for how to target the right audience, choosing ad types, and a guided ad set up.

Did you know that running effective Paid Ads for schools and student recruitment is quite different from advertising in retail and other sectors?

For this reason, we created our online Facebook & Instagram Ads Course specifically for Schools - to teach School Marketers how to create social media ppc advertising campaigns that get real results.

The course is based on our experience in advertising successfully for scores of educational institutions around the world.

By taking the course you can benefit from our expertise in Facebook & Instagram Ads and begin to:

  • Raise your brand awareness

  • Reach international & local markets

  • Generate more enquiries & registrations for open days

Online, self-paced in 5-15 minute lessons.

“It’s the best investment we’ve made.”

Dragana Hartley, Director of External Relations, Cheltenham Ladies’ College

“We had leads come through for our course within a week. It was great - very comprehensive and bespoke to our business needs. I highly recommend Emma’s training to any team looking to upskill on social media advertising. Emma took us from 0 to 60mph on digital advertising in the space of 2 hours. Our team feel much more equipped and empowered to deliver great campaigns online with great results for our programmes.”

Director Of Business Development, Elite Journey

FINALLY MAKE FACEBOOK & INSTAGRAM ADS WORK FOR YOU!

Stop struggling with student recruitment and start reaching a wider audience of prospective parents and students. Book your live course (via Zoom), or join the wait list for the online course. Secure the success of your future Facebook & Instagram Ad campaigns!

  • School marketers and admissions staff who would like to learn how to do Facebook & Instagram Ads for their schools themselves.

    School marketers who have tried Facebook & Instagram Ads but didn’t get the results they wanted.

    Schools that have previously outsourced advertising and now need to do Facebook & Instagram Ads in-house.

    Marketers who have outsourced or intend to outsource their ads to an agency, but would like to better understand how they work in order to have more productive conversations and outcomes.

  • The course has been designed specifically for schools and it combines both theory and practice so that you can walk away feeling confident on creating successful Facebook & Instagram Ads that will:

    1. Generate more enquiries

    2. Get more open days sign-ups

    3. Help your venture into a new parent-student market

    4. No more doubts. No more wasted budget. No more poor results.

    • Theory of Ads

    • Off-platform components and on-platform components of an Ad campaign

    • How to make great ads

    • Different Ad types

    • When to use which type of Ad

    • How to measure the success of your ad campaigns

    • How to set up your Ad platform

    • Tracking with the pixel

    • What are retargeting Ads?

    • How to increase the likelihood of conversion of leads gathered

    • Different ways to gather leads

    PLUS Hands-on practice: Create your first Facebook & Instagram Ad Campaign in time for your next Open Event!

    Putting theory immediately into practice is a unique opportunity to become confident in creating Facebook & Instagram Ads that bring the results you have been dreaming of for your school. This course combines both theory and practice, all at your own pace.

    • An understanding of how Facebook & Instagram Ads work for schools

    • Facebook & Instagram Ad techniques you can use straight away

    • A clear formula to help you convert more leads into enrolments

    • An Ad Campaign ready to kick off your social ppc activity.

    WHICH COULD RESULT IN:

    • A more effective use of your school budget, time and resources

    • The ability to successfully reach the right prospective parents and students for your school

    • An increase in registrations for open days

    • A tangible boost in enrolments and more revenue for the school

    • Greater brand-awareness locally and internationally

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