7 Accessibility Tips to Ensure Your Content Reaches Everyone
How accessible is your social media content, for all of your audiences?
Consider your target audience. It likely includes parents, guardians, grandparents, alumni, and on-lookers, who could be local, national or international. But have you thought about the accessibility needs of some of your audience when it comes to viewing content online? Considerations include (but are not limited to!) those who may be visually impaired, hard of hearing, dyslexic, or any number of different accommodations for consuming content online.
How to Maximise your school’s rebrand on social media
If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.
3 Things you Need to Know About Instagram Engagement for Schools, Colleges & Universities
Having an effective Instagram strategy for your education brand is so important to grow your account, increase awareness & build relationships. Of course, your content & the messages you put out there are front & centre of any Instagram strategy but engagement should also be an integral part of this. But what is really meant by engagement & how do you integrate it into your school’s marketing strategy? Read on to find out all the info on engagement best practices & our recommendations.