How to Create a Virtual Tour in 3 Simple Steps.
Our usual Open Days, Private Tours and Fam Trips are off the table as prospective families and agents aren’t able to travel to school campus, let alone the staff to facilitate. A virtual tour is a digital alternative to these traditional events. It can take many different formats, from a Facebook live tour of campus, to a Zoom Call or webinar presentation with slides and videos, to a Virtual Reality experience. And lots in between. Here’s how you can create a virtual tour for your school.
Marketing During the Coronavirus Crisis: What you need to know
If you’re marketing a brand at the moment - be it a school or business - you will almost certainly have some concerns around what is best to do with your marketing efforts and spend at the moment. Do you continue spending on advertising & marketing, decrease spend and activity, even increase it? How can you justify spending time and money on marketing when your pipeline is uncertain, or when colleagues are being made redundant? This blog summarises key concepts that have been proven in a century’s worth of studies of the impact of advertising during a crises and recessions. It also gives you guidance on how to conduct your marketing and help your business grow during this period of uncertainty. It’s a must-read for anyone marketing a brand right now.
Coronavirus: Inquiry Launched into Impact of Coronavirus on Education
Excerpt from the ISC’s Daily News Summary email on 26th March 2020, detailing some of the measures taken by schools to reduce impact of learning during Coronavirus.