4 Steps to SEO Success: Step 1 - Defining your Keywords
The first in a 4-part blog series demystifying SEO and helping schools and universities get started. In this blog, Step 1: defining your keywords, find out why defining your keywords is the first building block of SEO, and your website strategy.
5 Ways to Get a Head Start on Your School Marketing this Summer
After a long year, we definitely deserve to enjoy the relative ‘down time’ that pervades during the school Summer holidays. But if (like us) you find after that well-earned sun-seeking trip, and a week in the office without the students… you (secretly) would rather be a little busier, here are some things you can do to put you in good stead before the peak recruitment period kicks in. Before the madness of the school year starts ALLLL over again!
3 Simple Things you Can do to Improve Your School Enrolment
Implementing a strong school enrollment program may seem daunting. From ensuring that you are using inbound marketing to tweaking your website, to creating an impactful school tour process – all of these things may seem like they will take a significant investment in time and money.
But there are some simple, quick wins that you can do to improve your school’s enrollment even if you are currently stuck at home during a quarantine situation. And the best thing about them? They are all free to do!
4 Education Marketing Trends to Keep an eye on in 2020
Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come.
How to Create a Virtual Tour in 3 Simple Steps.
Our usual Open Days, Private Tours and Fam Trips are off the table as prospective families and agents aren’t able to travel to school campus, let alone the staff to facilitate. A virtual tour is a digital alternative to these traditional events. It can take many different formats, from a Facebook live tour of campus, to a Zoom Call or webinar presentation with slides and videos, to a Virtual Reality experience. And lots in between. Here’s how you can create a virtual tour for your school.