Why Paid and Organic Social Media is Essential for Student and Pupil Recruitment
There’s no doubt about the increasing power of social media marketing in the education sector - for schools, universities, colleges and businesses. Here’s the low-down on why a combination of organic and paid social media activity is often the most impactful approach when it comes to student and pupil recruitment.
How to use Reels as part of your Student Marketing Strategy
It’s no secret that video content is fast becoming the most consumed type of content on social media. When TikTok entered our lives and became the go-to lockdown companion for many, other social platforms quickly followed suit and introduced similar short-form video content options on their platforms to compete. Cue Instagram Reels, YouTube Shorts and Snapchat Spotlight. Here’s how to use Reels videos strategically for your school or education company, to attract more of your ideal students and parents.
How can you Make Sure Students Visit your Stand at Recruitment Fairs?
Agent fairs, British Council fairs, and Boarding School Expos. There are so many different international student recruitment events going on all over the world. Thing is, there are also SO many schools represented there, all competing for the same thing - those students coming through the doors. In our increasingly crowded market place, how can you stand out and make sure students and their parents make a beeline for your stand?
4 Steps to SEO Success: Step 1 - Defining your Keywords
The first in a 4-part blog series demystifying SEO and helping schools and universities get started. In this blog, Step 1: defining your keywords, find out why defining your keywords is the first building block of SEO, and your website strategy.
4 Practical Ways to Ride out the Covid storm this September Intake
International travel restrictions, social distancing measures, financial uncertainty, reduced household income. These are just some of the impacts of the Coronavirus pandemic on today’s global society. And there will be more to come. In the meantime, private schools and universities are planning for September intake - whatever that might look like. How do these uncertainties affect your school marketing strategy, and what can you do to ride out the storm of uncertainty, and put your institution in the best possible place to welcome (back) as many students as possible, while ensuring their safety and wellbeing, come what may?