4 Education Marketing Trends to Keep an eye on in 2020
Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come.
How to Create a Virtual Tour in 3 Simple Steps.
Our usual Open Days, Private Tours and Fam Trips are off the table as prospective families and agents aren’t able to travel to school campus, let alone the staff to facilitate. A virtual tour is a digital alternative to these traditional events. It can take many different formats, from a Facebook live tour of campus, to a Zoom Call or webinar presentation with slides and videos, to a Virtual Reality experience. And lots in between. Here’s how you can create a virtual tour for your school.
Marketing During the Coronavirus Crisis: What you need to know
If you’re marketing a brand at the moment - be it a school or business - you will almost certainly have some concerns around what is best to do with your marketing efforts and spend at the moment. Do you continue spending on advertising & marketing, decrease spend and activity, even increase it? How can you justify spending time and money on marketing when your pipeline is uncertain, or when colleagues are being made redundant? This blog summarises key concepts that have been proven in a century’s worth of studies of the impact of advertising during a crises and recessions. It also gives you guidance on how to conduct your marketing and help your business grow during this period of uncertainty. It’s a must-read for anyone marketing a brand right now.
What do School Closures and International Travel Disruptions Mean for School Marketers and International Admissions?
With many flights from China heavily restricted, airlines cancelling 1000s of flights, and many temporary restrictions and disruptions to travelling to the UK, what does it mean for UK-based institutions and this September 2020’s international student recruitment cohort?
6 Fun Ways to Help your Students Celebrate Chinese New Year
Chinese New Year, also known as the Lunar New Year, is upon us. This year - the year of the Rat - the holiday runs from January 25th until February 8th. It is a very important festival for many countries, not just China. In addition to China, it is also a public holiday in Malaysia, Brunei, Indonesia, North Korea, South Korea, Singapore and Vietnam.* It celebrates the beginning of a new year on the traditional Chinese calendar. Each year is attributed to an animal on the zodiac calendar. There are many traditional celebrations and festivals that take place during the 2 week long holiday. How can you help your students celebrate here in the UK?