Confused about how to best use hashtags for your education brand? How many hashtags should you be using? Where should you put your hashtags? How do you know what hashtags to use? Don’t worry! You are not alone! Hashtags can seem daunting and hard work, but they needn’t be! Not including hashtags in your educational establishments’ social media strategy, is not advised. Well researched hashtags will not only help boost your school or company’s engagement with social media audiences, but also get more eyes on your content - so including them is a no brainer.

In case you have been living under a rock this past year, video content is having a major moment on social media right now. Think YouTube, TikTok & Instagram Reels, all of which have grown massively in popularity recently. With videos encouraging more engagement and producing more conversions than any other type of content, it’s a no brainer that video should be part of your education brand’s social media marketing strategy. Still need convincing? Here are our top 5 reasons you NEED to use more video in social your media marketing.