Why Should Schools Invest in International Digital Marketing?
In three words: International. Student. Recruitment.
Okay okay, so you know this already. But did you also know that digital marketing can help you find and recruit international students in a cost-effective, targeted, measurable and PROVEN way? If you’re serious about recruiting internationally, here’s why you should invest your time, money and manpower in digital marketing.
4 Education Marketing Trends to Keep an eye on in 2020
Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come.
How to Create a Virtual Tour in 3 Simple Steps.
Our usual Open Days, Private Tours and Fam Trips are off the table as prospective families and agents aren’t able to travel to school campus, let alone the staff to facilitate. A virtual tour is a digital alternative to these traditional events. It can take many different formats, from a Facebook live tour of campus, to a Zoom Call or webinar presentation with slides and videos, to a Virtual Reality experience. And lots in between. Here’s how you can create a virtual tour for your school.
Marketing During the Coronavirus Crisis: What you need to know
If you’re marketing a brand at the moment - be it a school or business - you will almost certainly have some concerns around what is best to do with your marketing efforts and spend at the moment. Do you continue spending on advertising & marketing, decrease spend and activity, even increase it? How can you justify spending time and money on marketing when your pipeline is uncertain, or when colleagues are being made redundant? This blog summarises key concepts that have been proven in a century’s worth of studies of the impact of advertising during a crises and recessions. It also gives you guidance on how to conduct your marketing and help your business grow during this period of uncertainty. It’s a must-read for anyone marketing a brand right now.
Why Boarding Remains a Popular Choice for Pupils and their Families
“More Entertainment and less nagging.” One of many reasons why 75,000 students in the UK spend at least one night a week at school.