How to Create Authentic Video Content for Your Education Brand
Do you wince whenever you hear the words “video marketing”? As education marketers, we often think video marketing means big budgets & professional shoots but this does not always have to be the case! Sure, professional video campaigns have their place but in terms of social media marketing for your school or business, authentic, off-the-cuff video works just as well and in some cases, even better! Video is big on social media right now. Even Instagram, the traditional “photo-sharing platform” now focusses heavily on video content (reels & stories). This is good news for education marketers as video content is far more engaging & performs better than still graphics & images and does not have to involve a(n often expensive) professional videographer every time you post a video! Still not sure about how to regularly include video content in a school’s social media marketing strategy? It’s not as difficult as you think! Here’s some advice to get you started…
Why Prep Schools Should Prioritise Marketing on Instagram
Are you a prep school marketer who has been considering using Instagram as part of your digital marketing strategy, but aren’t sold on the idea? Or perhaps you need to sell SLT on it? Do you wonder if it’s the appropriate place for your content and your target audience? Do you struggle to imagine what you’d post on the school’s Instagram account, if it had one? If this sounds familiar, you’ll want to read on!
5 Ways to Improve your School's Social Media Presence
In today’s digital world, building an engaging and stand-out social media presence should be a central part of your school’s marketing strategy. It will help you reach new parents, attract new pupils, show off the best of your school & communicate your values and key messages. Achieving this no easy task however, and involves more than simply posting pictures sporadically without purpose or a plan. Not sure where to start or how to improve your current position? Don’t worry! Here are five ways you can level up your school’s social media presence and start reaching new people today:v
How to use Reels as part of your Student Marketing Strategy
It’s no secret that video content is fast becoming the most consumed type of content on social media. When TikTok entered our lives and became the go-to lockdown companion for many, other social platforms quickly followed suit and introduced similar short-form video content options on their platforms to compete. Cue Instagram Reels, YouTube Shorts and Snapchat Spotlight. Here’s how to use Reels videos strategically for your school or education company, to attract more of your ideal students and parents.
How can you Make Sure Students Visit your Stand at Recruitment Fairs?
Agent fairs, British Council fairs, and Boarding School Expos. There are so many different international student recruitment events going on all over the world. Thing is, there are also SO many schools represented there, all competing for the same thing - those students coming through the doors. In our increasingly crowded market place, how can you stand out and make sure students and their parents make a beeline for your stand?