3 Reasons Why your School Needs to Do More Video Marketing & HOW to do it
It’s no secret that video content, whether it’s short-form on platforms like Instagram and TikTok, or long-form via YouTube, is increasingly key to the marketing strategy of any industry. In 2018, the State of Social Video report indicated that 73% of consumers have cited a brand’s social media presence as being a factor in their purchase decision. And the importance of video has only continued to increase since then.
The Schools' Guide to Facebook Ads: Why, What and HOW
Are you using Facebook ads as part of your school’s social media marketing strategy? If not, it might be because you’re not sure if it will be beneficial to your school, or how to get started. In this guide, we’ll cover WHY Facebook ads are an invaluable addition to your marketing plan, WHICH TYPES of ads might help you get the most out of your ad budget, and HOW to get started.
3 Things you Need to Know About Instagram Engagement for Schools, Colleges & Universities
Having an effective Instagram strategy for your education brand is so important to grow your account, increase awareness & build relationships. Of course, your content & the messages you put out there are front & centre of any Instagram strategy but engagement should also be an integral part of this. But what is really meant by engagement & how do you integrate it into your school’s marketing strategy? Read on to find out all the info on engagement best practices & our recommendations.
How to Create Authentic Video Content for Your Education Brand
Do you wince whenever you hear the words “video marketing”? As education marketers, we often think video marketing means big budgets & professional shoots but this does not always have to be the case! Sure, professional video campaigns have their place but in terms of social media marketing for your school or business, authentic, off-the-cuff video works just as well and in some cases, even better! Video is big on social media right now. Even Instagram, the traditional “photo-sharing platform” now focusses heavily on video content (reels & stories). This is good news for education marketers as video content is far more engaging & performs better than still graphics & images and does not have to involve a(n often expensive) professional videographer every time you post a video! Still not sure about how to regularly include video content in a school’s social media marketing strategy? It’s not as difficult as you think! Here’s some advice to get you started…
5 Reasons Why Instagram is Essential to Your international Student Marketing & Recruitment Strategy
Are you utilising Instagram to its full potential in your international student recruitment marketing strategy? We’re huge fans of Instagram for many reasons, but especially for how powerfully it can bolster your international marketing efforts. Here are some ways in which it can be an incredibly powerful part fo your international student marketing and recruitment strategy.