How to Maximise your school’s rebrand on social media
If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.
How can you Make Sure Students Visit your Stand at Recruitment Fairs?
Agent fairs, British Council fairs, and Boarding School Expos. There are so many different international student recruitment events going on all over the world. Thing is, there are also SO many schools represented there, all competing for the same thing - those students coming through the doors. In our increasingly crowded market place, how can you stand out and make sure students and their parents make a beeline for your stand?
5 Ways to Get a Head Start on Your School Marketing this Summer
After a long year, we definitely deserve to enjoy the relative ‘down time’ that pervades during the school Summer holidays. But if (like us) you find after that well-earned sun-seeking trip, and a week in the office without the students… you (secretly) would rather be a little busier, here are some things you can do to put you in good stead before the peak recruitment period kicks in. Before the madness of the school year starts ALLLL over again!
4 Practical Ways to Ride out the Covid storm this September Intake
International travel restrictions, social distancing measures, financial uncertainty, reduced household income. These are just some of the impacts of the Coronavirus pandemic on today’s global society. And there will be more to come. In the meantime, private schools and universities are planning for September intake - whatever that might look like. How do these uncertainties affect your school marketing strategy, and what can you do to ride out the storm of uncertainty, and put your institution in the best possible place to welcome (back) as many students as possible, while ensuring their safety and wellbeing, come what may?
3 Simple Things you Can do to Improve Your School Enrolment
Implementing a strong school enrollment program may seem daunting. From ensuring that you are using inbound marketing to tweaking your website, to creating an impactful school tour process – all of these things may seem like they will take a significant investment in time and money.
But there are some simple, quick wins that you can do to improve your school’s enrollment even if you are currently stuck at home during a quarantine situation. And the best thing about them? They are all free to do!