Top 5 summer content ideas for schools
School might be almost out for summer, but that doesn’t mean social media stops or parents stop scrolling when the sun comes out. Instagram and Facebook algorithms recognise dormant accounts, making it harder to return to previous levels of reach once September arrives. It’s therefore important to keep your school’s accounts active over the break, even if you’re operating with a lighter posting frequency.
This is Why Your School's Facebook Ads Aren't Working
As a school marketer, you know that Facebook ads can be a powerful tool for reaching new students and families. But if your ads aren't working, you may be wondering why. There are a number of reasons why your school or university's Facebook and Instagram ads might not be working.
How to Maximise your school’s rebrand on social media
If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.
9 Ways to Promote Your School's Open Day on Social Media
So, you’ve set the date for your school’s Open Day. The displays are assembled. The student guides are prepped and keen to share their first-hand knowledge with potential students and their parents. Your event landing page is primed and ready for the registrations to start rolling in. Here are the top ways to get the word out on your school’s social media channels, to ensure maximum Open Day attendance.
Social Media Audits - What Are They And Why Does Your School Need One?
If feeding your school’s social media feels like a never-ending task, taking a step back to see the bigger picture and audit your accounts will enable you to bring more strategic focus and concentrate on making your activities really count!