How to Maximise your school’s rebrand on social media
If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.
9 Ways to Promote Your School's Open Day on Social Media
So, you’ve set the date for your school’s Open Day. The displays are assembled. The student guides are prepped and keen to share their first-hand knowledge with potential students and their parents. Your event landing page is primed and ready for the registrations to start rolling in. Here are the top ways to get the word out on your school’s social media channels, to ensure maximum Open Day attendance.
3 Reasons Why your School Needs to Do More Video Marketing & HOW to do it
It’s no secret that video content, whether it’s short-form on platforms like Instagram and TikTok, or long-form via YouTube, is increasingly key to the marketing strategy of any industry. In 2018, the State of Social Video report indicated that 73% of consumers have cited a brand’s social media presence as being a factor in their purchase decision. And the importance of video has only continued to increase since then.
The Schools' Guide to Facebook Ads: Why, What and HOW
Are you using Facebook ads as part of your school’s social media marketing strategy? If not, it might be because you’re not sure if it will be beneficial to your school, or how to get started. In this guide, we’ll cover WHY Facebook ads are an invaluable addition to your marketing plan, WHICH TYPES of ads might help you get the most out of your ad budget, and HOW to get started.
3 Things you Need to Know About Instagram Engagement for Schools, Colleges & Universities
Having an effective Instagram strategy for your education brand is so important to grow your account, increase awareness & build relationships. Of course, your content & the messages you put out there are front & centre of any Instagram strategy but engagement should also be an integral part of this. But what is really meant by engagement & how do you integrate it into your school’s marketing strategy? Read on to find out all the info on engagement best practices & our recommendations.