How to Maximise your school’s rebrand on social media
Emma Fell Emma Fell

How to Maximise your school’s rebrand on social media

If you’ve recently rebranded or are about to launch, firstly, sit down, take a deep breath and give yourself a well deserved pat on the back. It’s no mean feat to rebrand a school. From the delicate stakeholder management (alumni scared of change? It’s only because they love your school so much!), a crazy amount of touch points, and nervous Heads, it’s no wonder that putting it out there on social media can seem pretty daunting. But…the good news is, social media is your best friend for showcasing your shiny new look and feel. And Instagram, as a visually-led platform, is the perfect place to apply your new brand and get maximum exposure to current and new audiences.

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9 Ways to Promote Your School's Open Day on Social Media
Instagram, Schools, Social Media, Social Media Ads, Social Media Strategy Emma Fell Instagram, Schools, Social Media, Social Media Ads, Social Media Strategy Emma Fell

9 Ways to Promote Your School's Open Day on Social Media

So, you’ve set the date for your school’s Open Day. The displays are assembled. The student guides are prepped and keen to share their first-hand knowledge with potential students and their parents. Your event landing page is primed and ready for the registrations to start rolling in. Here are the top ways to get the word out on your school’s social media channels, to ensure maximum Open Day attendance.

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Should my School be on TikTok?
Hints & Tips, Schools, Social Media Emma Fell Hints & Tips, Schools, Social Media Emma Fell

Should my School be on TikTok?

TikTok. It brings up a lot of thoughts among marketers - it was an exciting new platform which mixed up the existing social media mix, but can also be a black hole for productivity. For school marketers, the questions raised by the platform are even trickier - is it appropriate for our school brand, for our students even, should we be endorsing its usage. The growing popularity of the platform poses the key question for schools and education brands: “Should TikTok be part of my school’s social media marketing strategy?”. It’s a great question and no answer will be the same for each school so let’s break it down to help you understand more about the platform, what will work on there and whether it is viable and necessary for your school.

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